April 2025: Debbie Reaches 100k Users
In this month's digest, we'll discuss our growth, and how your digital account opening is killing (or driving) your growth.
Debbie Reaches 100k Lifetime Users
Debbie is now at 10+ financial institution partners, and over 100k lifetime user signups to our platform. We are proud to be growing so quickly and helping spread the credit union mission to the masses.
This is only the beginning - we are just getting started and plan to ramp up our growth in the coming months. Let’s serve the millions of Americans looking for financial freedom, together.
Your DAO is Killing Your Member Growth 🤯
So, you want to be part of the above-mentioned growth, but for some reason your website traffic doesn’t convert into actual members. Your digital account opening (DAO) process and provider is the biggest success driver in your partnership with Debbie, and your membership growth.
Yep, it’s that important. It's makes the difference between 5% and 25% conversion. We’ve seen it ourselves.
🧑🍳 That’s why we’re cooking up the Ultimate DAO (digital account opening) Showdown – a no-fluff, unbiased report on the best Digital Account Opening providers out there, as well as tips on how to optimize your current flow if you’re already happy with your DAO provider.
To get it right, we need to hear from you (CEOs, Heads of Member Experience, CTOs, CMOs, etc) - please tell us about your DAO experience in this quick survey. Even if you’ve already done a DAO conversion, your response can help others through the same process.
What’s New? 👀
100k Lifetime Users 🚀
Our growth is a testament to the value we provide to both users and our financial institution partners. Now let’s get to our first million users!
2 New CU Partners Join the Debbie Network 👋
We have 2 new partners - one in CA (Premier America CU) and one in WY (Meridian Trust CU) joining the Debbie network this month. More to come next month when we formally announce.
Debbie Gets SOC 2 Certified 📝
After many diligent months of working through this process, we are now SOC 2 certified.
Closed Seed Round 💸
We closed our seed round of funding, led by Trustage Ventures and Reseda Group
📍 Events We’ll Be At
As always, here are some conferences we’re attending coming up. Let me know if you’ll be there so I can say hello!
Reseda Summit (9/17-9/18)
Reseda has continued to be a great partner in our CU journey, and we’re excited to present.
Trustage Fintech Summit (9/24-9/25)
The best forum for the next generation of CU partners
🚀 Our Roadmap
Onboarding revamp
We have developed an internal CU compatibility score, giving users more visibility and control over their Debbie CU rewards partner
Rewards 2.0
We are completely transforming our rewards system - we will be assigning a dollar value to points. This brings more transparency to users regarding what their points are worth, and makes it easier for us to enable points transfers in the future.
Reply to this email if you’d like to chat, or to just say something nice.
Debbie Nachas Wall
nach·es. noun: nachas Nachas is a Yiddish word meaning that you are happy and proud, especially of someone's accomplishments.
We’ve received over 650 submissions for our Hall of Hustlers, where our users share their financial journeys to inspire and remind us we're all growing toward freedom.
We had some new faces join us at the NYC office— investors, furry friends, new team members, and Jessika, our Customer Success Associate who joined us in NYC for a week!
